

The ads will be shown as banners on KakaoTalk, Kakao Story, platform and Kakao pages. In Kakao, you can find the following targeting options: Demographics, activities, interests, lookalike audiences, followers (plus friends), customer files, and categories.Īs for the add formats, these are the options that Kakao offers:īanner Ads in Kakaotalk are a type of Display Advertising available both in desktop and mobile.

Very much as other marketing tools, you can target the audience that you want to reach with your advertising. KakaoTalk Advertising: Targeting options and Ad formats Let’s take a closer look at the KakaoTalk characteristics for brands.
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Considering that Korea has a population of 51 million people, it is a very interesting tool to reach potential clients for your business.īut how to do marketing in Kakaotalk? This messaging app is quite different than the most popular chatting apps in most western countries (Whatsapp and Messenger) and has some unique features. It has 44 million monthly active users in December 2019. KakaoTalk is the biggest messaging app in South Korea, used by 99.1% of mobile users in the country.

And their favorite app to be chatting away in the metro or even discuss business is a messaging app created by Kakao Corporation 10 years ago. Did you know that messages sent on KakaoTalk reach 11 billion on average per day? Koreans are heavy internet and social media users and they spend a lot of time chatting.
